Dream Puffs is an up-and-coming cereal brand that specializes in naturally flavored and organic fruit-flavored corn puffs! The brand is based in Seoul, South Korea but is currently making its way into global supermarkets. Dream Puffs hopes to fill its consumers with youthful energy after every bowl!

The main concept behind the brand is heavily inspired by the South-Korean pop group, NCT Dream, a sub-unit of NCT. As part of their promotions for their first-full-length album, the group collaborated with Pinkfong, the creators of the children's song Baby Shark. Together, they created a children's version of NCT Dream's title-track, Hot Sauce. From there, I took their Jisung character and incorporated it into the Dream Puffs packaging.